Clients
that's Shanghai
Shanghai's biggest expat magazine (90,000 issues & 185 pages per month) was stuck in a time warp regarding the online version of their magazine, which was built upon a custom-coded platform using antiquated ColdFusion technology (wholly controlled by one very rigid developer).
The design was awful, there were no interactive features on the site, and in-house editors simply refused to use it. Our achievements?
- Convinced the owner to give Open Source technology a try – a very alien concept in China.
- Built a platform using Joomla, a Rockettheme template, and a few commercial extensions.
- Trained the editors how to add content and images easily – they took to it like ducks to water!
- Trained the in-house tech team how to maintain (and further develop) the system
When: June 2008-November 2008
Ameson Foundation
Like that's Shanghai, this 8 year old company (specializing in cultural & educational exchange) was stuck in the dark ages online, using custom-coded static html pages. Unlike that's Shanghai, they lacked clear editorial direction, meaning that a coherent overview of the company simply did not exist, either in English, or in Chinese. 4D Projections tackled this job and achieved the following:
- Created an editorial framework, and then filled in the gaps with custom-written high-end (corporate-style) articles.
- Rendered the editorial framework into a navigation system (menus, content sections, content categories), and then added a Rockettheme template.
- Trained in-house editors how to add content and images easily – they took to it like ducks to water!
- Trained the in-house tech team how to maintain (and further develop) the system
Kansai Scene
4DP's first big break in Asia-based media came in the year 2000, in Osaka, Japan. There, we stumbled upon a start-up expat magazine that was bleeding money and lacking direction. 4DP's Futureguy talked his way into the job, quickly rose to become Editor-in-Chief, and then turned that floundering start-up into Osaka's #1 expat magazine. Here is what he achieved:
- Editorial: developed clear objectives (smoother production, increased readership, more effective ad spaces), and also 'led by example' for the first 6 months, by writing 90% of all content monthly. That endeavor served as a 'template', which other writers were easily able to follow.
- PR: connected with a handful of Osaka's top expat bars by providing free coverage of their events. These clients eventually became advertisers, which led to dozens of other clients signing up. By the end of Futureguy's tenure, Kansai Scene did not even have a salesman – they didn't need one, because the phones were ringing!
- Sales: redefined our sales pitch to minimize micro-managing by clients. This resulted in the generation of smooth, turnkey-style monthly revenue.
When: 2000 to 2002
Before: 5,000 issues per month, 32 pages, 25% ad spaces filled (monthly average).
After: 30,000 issues per month, 64 pages, 90% ad spaces filled (monthly average).





